"I am a breakaway rider and a breakaway is an integral part of cycling. It’s when a group of riders break away from the main pack and go ahead for the win. It’s a great mindset to take into life as well - trying to separate from the pack and forge your own path.
This blend has the same bold resilience needed to be a breakaway rider. Breakaway means daring to try. Each time I ride, I take a step into the unknown and roll the dice."
- Cole Kessler
Cole Kessler is a Reno local, American road cyclist and Hub regular, currently on the UCI Pro Team.
Already a recognized talent in the professional cycling community, he started on mountain bikes before turning to road racing as a teenager. As a junior he raced in Europe with the LUX development program, and earned second place at La Ronde des Vallées in France and 17th at the Ain Bugey Valromey Tour, which is known for being the “Junior Tour de France”.
In 2025 he became the American U23 national time trial champion and represented the U.S. at the Road World Championships in Kigali.
Cole trains daily, proudly running on Flat Whites and Espresso from our Hub Meadowcreek location, opting for Aeropress brews during his travel seasons.
"At this level, success starts long before the race begins. How I fuel my mornings sets the tone for everything that follows. When every second counts and I’m fighting to make the breakaway, I need to be ready to perform at my best from the very first pedal stroke.
I wanted to create a bag that gets people interested in premium coffee, to understand the coffee that gets ME out of bed in the morning”
Catch it while you can!
Cole Kessler's Breakaway is now available for purchase in-cafe and online.
